Graphics
Wayfinding Set
Wayfinding Set is built for shop entrances, aisles, counters, collection points, and internal turns where customers need quick visual direction. Typical sets use printed vinyl, cut vinyl, and rigid sign panels selected to suit glass, painted walls, bulkheads, and suspended fix points in South African retail spaces.
Customer route sign points
Wayfinding Set covers directional graphics for entrances, passages, tills, service points, and internal customer flow. It is suited to shops and commercial sites that need navigation signs to match the rest of the brand.
Begin with the traffic pattern through the premises, then mark each decision point that needs a visible cue. Coastal moisture, inland dust, direct sun on glazing, and older painted surfaces all affect the material choice for arrows, icons, and text panels. Shops in Johannesburg, Durban, Cape Town, and smaller towns often need the same brand look carried from the front door to the till area.
A proper site photo set helps place each graphic at the correct height and angle before cutting starts. Include entries, passages, cashier positions, service desks, and any obstructions such as fire equipment, shelving, or security gates. That makes it easier to check whether a panel, decal, or hanging sign will read clearly once fitted.
Set contents by location
Most wayfinding packs are split by area so the install sequence stays organised from entrance to exit. A single set can include welcome graphics, directional arrows, queue markers, collection point signs, fitting room identifiers, and service counter labels matched to the rest of the brand system.
If the scheme must tie in with other store graphics, list the existing sizes, colours, and wording before adding new navigation elements. In the contact form, list each area and note whether the signs are for glass, wall panels, counters, or overhead fixing points.
- Entrance arrows and service labels
- Queue points checked on layout
Retail site conditions here
Shopping centres, street shops, and trade counters all place signs under different viewing conditions. Some sites have narrow passages, low bulkheads, roller shutters, or heavy glare on shopfront glass, so wording and arrow size need checking against actual distances. Existing branding packs should be referenced where the wayfinding must match current marks and colour use.
Salt air near the coast can shorten the life of the wrong film on exposed glazing and external panels. Dust inland affects surface prep before vinyl application, while load shedding can change install access around active tills and back-of-house areas. Older walls may need alternative fixing methods where paint condition is poor.
Operated by Astros Marketing (Pty) Ltd from 2 Makro Place, Sunnyrock 1401.
Details needed for layout
Send the route order, customer touchpoints, and any spots where people commonly stop or turn the wrong way. Mention if the set needs bilingual wording, safety symbols, collection numbering, or separate signs for staff-only passages.
Keep the final list with the job record so each arrow, icon, and panel can be identified later for reprint or replacement. It helps to note material, size, finish, and mounting position for every sign in the set.
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