Specs
Wayfinding Set specs
Setup notes and briefing numbers for Wayfinding Set.
Directional hierarchy for shop routes
Wayfinding Set specs cover sign size, icon use, text layout, mounting method, and material choice for navigation graphics. Directional pieces should match the broader shopfront branding set.
Set the route order before artwork starts, from entry point to till, fitting rooms, collections, exits, and service areas. In South African retail sites, viewing distance, language choice, and wall condition affect the final sign size as much as the logo pack does. Note whether each piece sits indoors, under a covered walkway, or on an exposed shopfront passage.
A proper site image should show mounting position, nearby lighting, and any existing signs that may compete with the new panel. Include one photo straight on and one from the shopper's approach angle. That makes arrow direction, text breaks, and icon scale easier to check before print is booked.
Directional pack output
The sheet should list finished sizes, substrate, fixing method, corner detail, and whether artwork runs as cut vinyl, print-and-cut, or direct print to panel. Add icon rules, minimum text height, and the spacing used between line items. One consistent standard across the full route set prevents mixed-looking signs at entrances, passages, and counters.
Match Wayfinding Set specs to the wider brand pack so colours, arrows, and wording stay consistent with nearby signs. Check quantities, left or right arrow orientation, and install surfaces before sending details through the contact form. If there is an existing directory or suspended sign, mention it so the new pieces do not clash with what is on site.
- Arrow direction checked against approach route
- Text height suited to viewing distance
- Mounting method noted for each panel
Material choices for SA sites
Interior navigation pieces often suit polymeric vinyl on smooth painted board, ACM, or clear acrylic, while high-contact areas may need tougher face material or lamination. For centres with cleaning crews, trolley traffic, or narrow passages, edge lift and scuffing need to be considered in the spec. Older walls, uneven plaster, and low-energy lighting can also change the recommended format.
Coastal humidity around Durban and Cape Town can influence adhesive performance and panel hardware choice. Inland dust in Gauteng trade zones means surfaces must be cleaned properly before application. Where signs sit near sun-struck glazing or hot covered walkways, note heat exposure so colour and film selection are suitable for the setting.
Operated by Astros Marketing (Pty) Ltd from 2 Makro Place, Sunnyrock 1401.
Details needed before artwork
Send the site name, the exact destination names to appear, and a simple route order from entrance to final stop. Include any mandatory icons such as toilets, pay points, collections, or exits. If bilingual wording is required, provide the approved terms exactly as they must read on the sign set.
Keep the spec with the job file alongside approved artwork, material selection, and installation notes. That record helps when a single arrow, panel, or icon must be reprinted later for the same centre. It also reduces confusion where multiple directional pieces share similar wording but different sizes or fixing methods.
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