Graphics
Floor Graphic
Printed underfoot vinyl works best when the traffic pattern, tile finish, and cleaning routine are known upfront. In supermarkets, queues, and mall passages, the brief should note slip rating, laminate choice, and whether staff will fit to smooth tile, sealed concrete, or short-term event decking.
Retail walkways and queue zones
Floor Graphic deals with printed floor vinyl for shops, queues, promos, and wayfinding inside trading spaces. Set out the print brief, surface type, and fitment needs before production starts.
State where the print will sit, such as a queue line, gondola end, till approach, or entrance lane. Johannesburg dust, Durban humidity, Cape Town winter wet, and shopping-centre cleaning routines can all affect laminate choice and adhesion.
A clear site photo helps place text away from grout lines, cracked tiles, drain points, and heavy trolley turns. It also shows whether the graphic must dodge freezer doors, shelf legs, or existing safety markings.
Print details that matter
A usable spec should name the vinyl type, overlaminate, cut size, panel breaks, and whether fitting is dry or wet. For promo work, it also helps to note campaign dates, quantity per branch, and how packs must be labelled for dispatch.
Before linking this job to other signage, check if the message also needs matching window vinyl or counter decals from Graphics. Send dimensions, quantity, floor type, and any centre rules through the contact form so the print brief matches the trading space.
- Slip-rated print for customer traffic
- Tile joints and turns checked first
South African site conditions
Shopping centres often restrict fitment to early-morning or after-hours access, so the brief should note the allowed window. Older retail units may have chipped tiles, wax residue, or rough concrete that changes what can be applied safely.
Coastal stores may need a different adhesive approach where moisture tracks in from entrances. Inland branches pick up fine dust quickly, so surface prep before application is a major part of getting the print to sit properly.
Operated by Astros Marketing (Pty) Ltd from 2 Makro Place, Sunnyrock 1401.
What to send for quoting
Include size, quantity, surface type, store location, and how long the message must remain in place. If a previous graphic lifted, curled, or became slippery, mention that failure so the next spec addresses it.
Keep the job note with artwork, branch list, and material callout for later reprints or rollout changes. That record makes it easier to check what was printed, packed, and fitted across single stores or multi-branch campaigns.
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