Specs
Floor Graphic specs
Setup notes and briefing numbers for Floor Graphic.
Surface checks before print approval
Floor Graphic specs covers the surface checks, print details, and sizing needed for floor vinyl jobs. Use it to confirm the graphic suits the site, the traffic level, and the layout on the shop floor.
Record the exact substrate before artwork is approved. Sealed concrete, tiles, epoxy-coated walkways, and short-pile carpet each need a different approach to grip, laminate choice, and panel sizing. In busy retail sites, note trolley traffic, cleaning chemicals, and any wax or polish on the area.
Take one overhead photo and one angle view of the install area. Include nearby doors, counters, queue rails, and joins in the surface so the panel breaks can be planned properly. That small record helps prevent trimmed text, lifted corners, and arrows pointing the wrong way once the vinyl is laid.
What to note on site
Measure the usable area, then mark any no-go sections such as drains, cracked patches, and expansion joints. For wayfinding or promo decals, leave enough margin from entrances and frequent turn points so the print is visible without landing under constant scuffing. Simple sizing notes beat a vague sketch when multiple panels are being printed.
Check the final file size, slip-rated finish, and intended lifespan before sending through the contact form. Add the quantity required and whether the job is for indoor retail, a mall passage, or a temporary campaign zone. If removal timing matters, include that in the message so the material can be matched to the application.
- Tile, concrete, epoxy, or carpet noted
- Traffic direction marked on the photo
- Slip-rated laminate specified for foot traffic
Retail conditions across South Africa
Shopping centres in Johannesburg, Durban, and Cape Town do not wear graphics in the same way. Sand carried in from street-facing entrances, damp at coastal sites, and heavy weekend footfall all affect print choice and expected wear. Specs should mention whether the graphic sits inside a mall, in a forecourt, or near a food service counter.
Cleaning routines matter as much as the artwork file. Strong degreasers, frequent mopping, and buffing machines can shorten the life of a graphic if the wrong overlaminate is selected. Where loadshedding shifts trading patterns, note whether traffic bunches into narrow queue lanes during peak backup-power periods.
Operated by Astros Marketing (Pty) Ltd from 2 Makro Place, Sunnyrock 1401.
Job details worth sending
Include finished size, quantity, and whether the piece is directional, promotional, or for distancing and guidance. Mention if previous vinyl lifted, silvered, or became slippery, because that history points to the right construction faster than a generic request.
Keep the spec sheet with the artwork, print notes, and install instructions for the order. When a store asks for a repeat run, the saved record should show the surface type, laminate used, panel splits, and placement reference without guessing from an old photo.
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