Shopfronts
Audit Week
A practical route for audit-week checks on signs, vinyl, and brand application in South Africa, written for teams who already manage compliance.
Store-by-store checks during Audit Week
Audit Week is for store teams checking whether signs, vinyl, and brand application still match the brief. Use it to flag peeling edges, missing marks, faded prints, and anything on site that no longer meets the rollout standard. It suits chains and branch networks that already track compliance store by store.
Audit Week starts with what is on the building now, not with a fresh layout. Note the fascia type, window vinyl, illuminated marks, and any branch-specific changes that happened after the original rollout. Johannesburg sun, Durban salt air, Cape Town wind, and dust from busy roadside sites can all show up differently on the same brand set.
Site photos should show the full shopfront and the problem up close. Include corners where vinyl has lifted, faded print areas, missing brand marks, and any panel gaps so the check can be tied to the exact position on site. A wide shot also helps when trading hours, neighbouring signage, or glazing reflections affect what can actually be seen by customers.
What the audit should record
Capture each issue against the sign type, branch name, and visible condition. That usually means listing peeling laminate, colour shift, cracked acrylic faces, scratched panels, incorrect logo sizing, or marks fitted in the wrong place. One clean record per store makes follow-up easier than mixed notes spread across messages and photos.
Send the branch details and trading hours through the contact form. Reference whether the problem sits on window vinyl, a fascia panel, directionals, or another part of the Shopfronts package, and note if the current artwork differs from approved Graphics or older Mark notes. If any item was replaced informally by store staff, mention that too so the check reflects what customers now see.
- Faded prints on sun-facing fronts
- Lifted vinyl at corners and joins
Site conditions that affect findings
Older painted walls, patched sign trays, and reused panels can change how branding sits once it is installed. Record when a branch is trading through renovations, when landlord rules limit fascia access, or when a centre only allows work outside peak foot traffic. Those details matter when comparing the rollout brief to what remains on site.
Coastal locations may show edge failure and corrosion sooner, while inland sites often reveal dust trapped under film and faster dulling on exposed faces. Loadshedding can interrupt illuminated signs and make a brand mark look inconsistent at certain times of day, so note whether the fault is material, electrical, or both. Window glare can also hide weak contrast until you view the frontage from the customer approach.
Operated by Astros Marketing (Pty) Ltd from 2 Makro Place, Sunnyrock 1401.
Notes to include with each branch
Brief Audit Week with site photos, trading hours, and what has already lifted, faded, cracked, or been applied incorrectly. Keep the subject line clear.
Add the store name, town, shopping centre or street position, and the date the images were taken. List anything that has lifted, faded, cracked, gone missing, or been fitted off-spec, and mention any previous patch repair visible on the sign set. That gives the audit a usable record for compliance tracking across a chain or branch network.
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