Specs
Menu Board specs
Setup notes and briefing numbers for Menu Board.
Panel sizes before artwork build
Menu Board specs sets out the sizes, layout notes, and artwork checks needed before a menu goes to print. It helps keep pricing, product names, and panel details consistent across the full board set.
Start with the finished board size, the number of panels, and the fixing method on site. Menu pricing, combo blocks, and product names need enough viewing distance for a counter queue, not just a screen proof. In Durban and Cape Town, glare from shopfront glass can affect legibility, while inland branches often need stronger contrast under fluorescent light.
A current site photo helps place each panel in the right order before print files are locked. Include existing frame measurements, visible cables, bulkheads, or menu lightboxes that may crop the design. That record is useful when one damaged panel must be remade without redoing the full board set.
What the spec sheet covers
The sheet records trim size, bleed, scale, and the final reading order across the menu run. It also notes whether artwork is supplied as one continuous layout or as separate print-ready panels. Clear naming keeps kitchen items, prices, and optional extras consistent from left panel to right panel.
Use the matching notes in Graphics, Shopfronts, and Mark notes when the menu forms part of a wider branch update. Check spelling, pricing decimals, allergens, and panel numbering before files are packed for print. Vinyl and shopfront jobs are measured from the board size and a straight-on shot of the shopfront.
- Visible size and trim size
- Panel order checked to site
- Board sizes measured on site
Branch conditions that affect menus
Not every store has a new aluminium frame or a clean wall ready for fresh graphics. Older shopfitting often leaves reduced viewing area, uneven panel gaps, or screw positions that must stay clear of key pricing. For replacement work, note whether the new print must match an existing branch set or a revised campaign layout.
Coastal moisture can influence board material choice where menus sit near entrances or open serving hatches. In Gauteng, dust and regular wipe-downs matter when boards are mounted above fryers or coffee stations. Loadshedding also affects illuminated menu checks, so day and night visibility should be reviewed separately.
Operated by Astros Marketing (Pty) Ltd from 2 Makro Place, Sunnyrock 1401.
Artwork checks for menu release
Send menu artwork with final prices, product names, and any mandatory legal wording. Mark items that change by region, such as halal branches, promotional meal names, or language variations.
Keep the approved spec with the print file set and the branch reference photos. When a single panel is reprinted later, that pack helps match size, crop, finish, and the exact menu version that went to press.
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