Specs
Logo Remake specs
Setup notes and briefing numbers for Logo Remake.
Rebuild checks before redraw
Logo Remake specs covers the file checks, redraw requirements, and output needs for rebuilding a usable brand mark. It helps confirm whether the job starts from a photo, an old print sample, or incomplete artwork.
A Logo Remake usually starts with whatever the client still has on hand, such as a cellphone photo, an old invoice header, a faded window print, or a scan from packaging. These specs set out what we need to judge whether the mark can be traced accurately, what must be redrawn by eye, and where missing pieces still need client approval. For South African retail brands, that often includes checking old signwriting, stamp impressions, and low-resolution social media artwork.
Please include the sharpest reference available, even if it is incomplete or damaged. One clean image of a shop sign, vehicle decal, garment badge, or till slip can reveal stroke weight, letter spacing, and icon proportion far better than a compressed screenshot. When colours have shifted with age or sun exposure, note that in the brief so the remake is not matched to a faded sample.
Files and detail we need
The finished artwork should identify the correct brand wording, symbol layout, and usable output sizes for print and cut vinyl. Vector format is preferred for rebuilt marks because it allows clean scaling for fascia signs, labels, stamp use, and small digital placements without jagged edges. If the original artwork is incomplete, the spec should list what was inferred, what was copied directly, and what still needs sign-off.
Keep related job notes together before any wider branding work begins. If the remake will feed into signage, window vinyl, or stationery, record the intended sizes and any known colour references in the same request through the contact form. Add at least one image of the current logo in use, plus any older file that may help verify the shape.
- Photo, scan, or print sample reviewed
- Missing letters and curves flagged early
Checks that matter in SA
Many remakes here come from weathered shopfronts, old bakkie decals, copied invoices, and artwork that has passed through several printers over time. That means outlines may have thickened, colours may no longer match the intended brand shade, and text may have been substituted with a similar font years ago. The spec should note whether the redraw is based on the earliest known version or the version currently visible in trade.
Coastal exposure can bleach reds and dark blues, while inland dust and heat can make old vinyl references harder to read. Small town signage is also often repainted or patched over, so photos taken straight on are useful for checking proportion before redrawing. If a mark appears on corrugated fascia panels or textured surfaces, include a second image from an angle to show where the original shape is distorted by the substrate.
Operated by Astros Marketing (Pty) Ltd from 2 Makro Place, Sunnyrock 1401.
Brief details to include
State where the logo is being copied from, what parts are definitely correct, and what looks uncertain. Include business name spelling, tagline wording, preferred colours, and any font clue from previous material.
Keep the remake spec with the job record so later print runs use the same approved art. It also helps when the rebuilt mark is supplied for cut vinyl, social icons, packaging labels, or a revised shopfront layout.
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